Free Online Advertising

Everyday more and more people are turning to the internet for answers to common questions, directions and telephone numbers. Every foodservice operator will have a different online marketing strategy, but here is one tip that everyone can take advantage of.

When it comes to surfing the web, more people use Google than any other search engine. In all likelihood, your establishment is already listed on the site. Did you know you can customize that listing to help you attract more customers?

Google Local Business Center is a great way for you to reach your customers and it allows you to control how people see your listing. There is no cost to you; all it takes is a couple of minutes of your time.

Simply logon to www.google.com/lbc and claim your listing. You can add details such as open and close times, menu options, photos of entrees and coupons. Once you have claimed your listing Google will contact you to verify that you are in the fact the business owner and the information is correct.

After your information is verified you’ll have access to reports that will tell you who is searching, how they found you and where they are coming from.

For more information visit http://googleblog.blogspot.com/2009/06/local-business-center-dashboard-opens.html.