Sterling Silver®

Flanagan Foodservice is proud to make available to you Sterling Silver® Premium Beef.

Without question, Sterling Silver® is probably the most recognized and well-regarded premium branded beef program in North America. Considered the leader in premium branded beef, the Sterling Silver® premium beef reputation has been built on its unwavering quality, aging, marbling and earned on its flavour and tenderness.

Flanagan’s would like to encourage you to take advantage of the many benefits this esteemed premium beef program has to offer for earning a “Steak House” reputation.

Try Sterling Silver® premium beef and experience the difference yourself.

THE PREMIUM QUALITY YOUR GUESTS DEMAND

The bottom line for you, as a restaurateur, is determined by what goes on your menu. For those who take beef seriously, there’s no substitute for Sterling Silver® Premium Beef.

Offering premium Canadian beef as the cornerstone of your menu will meet consumers’ demand for top ranking proteins as well as high quality, dining experiences. Sterling Silver® Premium Beef is selected only from the top 12 percent of all Canadian beef. Rich in marbling and aged to perfection, our premium beef is carefully sourced from the North American Great Plains and hand-selected for optimal quality. The results are unsurpassed cuts of beef that provide exceptional flavour, tenderness and juiciness.

Once your patrons have experienced the unsurpassed flavour and incredible tenderness that only comes from properly-aged beef, they’ll never want to settle for anything less. Sterling Silver® Premium Beef delivers those attributes time and time again.

GRADED AND CERTIFIED TO BE THE BEST

Only the top 12% of all Canadian beef cattle meet the rigid standards that allow it to qualify as Sterling Silver® Premium Beef. As a result, you can be assured that you’re serving only the best, and that your guests will enjoy a dining experience they’ll never forget. That is the Sterling Silver® brand promise.

HAND SELECTION

Hand-selected from the top 12% of all Canadian beef, the Sterling Silver® brand includes Prime and top tier AAA. The selection process is based on grade and quality—not limited to a specific breed.

MARBLING

Marbling is the white flecks of fat within the muscle that melt into the meat and combines with other natural juices as it cooks to provide superior flavour and juiciness. Sterling Silver® Premium Beef is highly marbled for superior flavour, tenderness and juiciness.

THE ART OF OPTIMAL AGING

To create the best beef, you simply can’t underestimate the importance of the aging process. Simply defined, aging is the process where beef is stored under controlled conditions and optimal temperatures. Aging provides for the natural breaking down of enzymes contained within the meat, leading to enhanced flavor and maximum tenderness. Sterling Silver® Premium Beef benefits from a minimum 21-day aging process.

Core Values:

  • Providing a quality product
  • Enabling a superb eating experience
  • Ensuring consistency
  • Exceeding industry standards

We believe superior meat is a direct result of exacting high standards.

The brand is committed to consistent, high-quality, tender, juicy and flavorful meat – guaranteed.

The Sterling Silver program is based on traditional values combined with science, technology and a passion for the best-tasting beef in the industry.

Sterling Silver® Premium Meats is a Cargill branded protein.

OUR EXCLUSIVE TRIPLE VERIFIED PROMISE:™

1. Government identification – Sterling Silver Premium Meats consistently display government-designated grades, exclusively selected from the Prime grade and the top tier AAA.

2. Government certification – This validating process assures that qualifying characteristics are strictly adhered to and certifies the beef meets Sterling Silver standards. Only the top 12% of all Canadian beef cattle qualify for the Sterling Silver brand.

3. Scientific validation via computer vision grading – Sterling Silver holds the distinction of being the first branded beef program to utilize vision grading computer technology, thereby introducing scientific precision in assessing the quality of beef.

OUR CLEAN COLD CORRECT ON-TIME PROMISE:

Clean

  • Our program of interventions helps reduce surface contaminants
  • Carcass mapping and continuous testing helps confirm effectiveness
  • VerifEYE™ ultraviolet scanners enable us to detect and remove microscopic contaminants

Cold

  • Cargill Meat Solutions leads the industry in cold-chain management
  • Chub chillers help inhibit bacterial growth and help provide great ground beef color
  • Computer chips in most of our delivery trucks monitor and record temperature in transit

Correct

  • Audits on the fabrication floor every half-hour verify adherence to cutting specs
  • Specialized software in distribution centers increases order accuracy
  • Automated retrieval, palletization and loading minimize human errors

On-Time

  • GPS systems on most trucks provide continuous tracking
  • Drivers and dispatch are linked through wireless technology
  • Real-time order status is available online

FIRST CLASS BRAND SUPPORT

Through the Signature Club, Sterling Silver brand’s point-based loyalty program, earn premium rewards based on your beef purchases. Sterling Silver Signature Club is a feature-rich program offering a wealth of resources and opportunities that can help distinguish your menu and operation. Signature Club not only offers rewards on purchases, but also:

  • Receive exclusive product promotions and incentives throughout the year
  • Earn program points by participating in the Branded Menu Program and through other branded initiatives
  • Obtain a free listing in the Sterling Silver Restaurant Locator Guide targeting consumers
  • Receive access to training materials and tools
  • Sign up for eCommunications and product updates

Other support elements:

  • Digital Asset management tool available online
  • Online streaming videos
  • RealTime Design: customized menu inserts and table cards
  • Wait staff training
  • Branded items
  • Printed material and sales sheets

For additional information on the Sterling Silver brand, visit the Foodservice homepage.

To learn more, contact your Flanagan Foodservice Territory Representative.