Game Day Grub:

How to Score Big with a Super Bowl Celebration

The Super Bowl is not only a major sporting event but also an opportunity for restaurants to attract customers during a traditionally slow sales period. By creating a special atmosphere and offering a unique menu, you can capitalize on the excitement and drive traffic to your restaurant.

1. Create a Festive Atmosphere:
Transform your restaurant into a football haven by decorating with team colours, banners, and balloons. Encourage staff and customers to wear jerseys or team gear to create a lively and engaging environment.

2. Offer Special Game-Day Promotions:
Promote drink specials such as beer buckets, cocktail pitchers, and themed cocktails named after famous football players.

3. Build Excitement with Pre-Game Activities:
Host pre-game events like trivia contests or raffles to engage customers before the big game starts. Offer prizes such as local game tickets or restaurant gift cards to create anticipation and encourage early arrivals.

4. Design a Super Bowl-Themed Menu:
Create a special menu featuring popular gameday foods such as sliders, nachos, wings, and loaded fries. Offer a variety of flavours and sauces to cater to different preferences. Don’t forget vegetarian and gluten-free options to accommodate all customers.

5. Game-Time Snack Platters:
Offer sharing platters filled with an assortment of snacks and treats. Include items like mini hot dogs, chicken tenders, mozzarella sticks, and potato skins. These platters are perfect for groups of friends who want to enjoy the game together.

6. Big Screen Viewing Experience:
Invest in large-screen TVs and ensure unobstructed viewing from every angle of your
restaurant. Enhance the audio by providing surround sound to replicate the feeling of being in a stadium.

7. Game Predictions and Prizes:
Engage your customers by hosting a game prediction contest. Ask guests to predict the final score, MVP, or other game-related outcomes. Offer prizes such as discounts, free
appetizers, or gift cards to those who make accurate predictions.

8. Social Media Promotion:
Utilize social media platforms to create buzz and spread the word about your Super Bowl event. Share enticing photos of your special menu items, post live updates during the game, and encourage customers to tag your restaurant in their posts.