Maple Leaf Canadian and Family Owned


SEO Basics for Restaurants: A No-Nonsense Guide to Boost Your Online Presence

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SEO Basics for Restaurants: A No-Nonsense Guide to Boost Your Online Presence


In the digital age, a restaurant’s success doesn't just depend on the quality of its food but also on its online visibility. Search Engine Optimization (SEO) is a key ingredient in your marketing strategy, enhancing your online presence and ensuring that hungry diners find their way to you. Whether you're a new restaurant owner looking to establish an online presence or a seasoned pro aiming to revamp your SEO efforts, understanding these basics can significantly impact your online success.


Local Keyword Research Is Your Best Friend

First things first, identify and utilize local keywords that potential customers are likely to use when searching for a place to eat. You're not just a restaurant; you're a local business that serves a specific community. Incorporate local terms such as your city, neighbourhood, or nearby landmarks into your website's content. For example, if you run a pizza restaurant in Whitby, it makes sense to include keywords like "Whitby pizza," "best pizza in Whitby," and "pizza delivery near [local landmark]."


Optimize Your Menu for Search Engines

Your menu is not just a list of dishes; it's a goldmine of keywords waiting to be discovered by search engines. When creating your online menu, ensure each item has a descriptive title with common keywords related to the dish. If you serve a unique dish not often found elsewhere, be sure to include that in your menu, too. Search engines love unique and specific content.


Local SEO Directories and Citations

Consistency in online listings across different platforms significantly impacts your restaurant's search rankings. Ensure that your business’ Name, Address, and Phone Number (N.A.P.) is consistent across all listings and directories. Explore local SEO directories like Google My Business, Yelp, and TripAdvisor. Regularly update this information, and don’t forget to add photos and keep your business hours current to stay relevant.


Leverage Customer Reviews for SEO Impact

Encourage reviews on Google My Business, Yelp, and other platforms to boost your online credibility. Positive reviews signal to search engines that your restaurant is popular and business worth promoting. Be sure to respond to reviews—both the positive and the less so—to show that you value customer feedback (Google, the most popular search engine, recommends responding to reviews to improve your local SEO).


Hand holding smart phone showcasing menu


Mobile Optimization is Non-Negotiable

In a world where mobile searches often surpass desktop, a mobile-friendly website is essential for SEO success. Mobile optimization ensures that visitors have a pleasant experience, which is a factor in Google's ranking algorithm. It's also important for users to find your restaurant easily on their phones, especially when they’re out and about looking for a place to eat. Do you need help with your website? Brand Points Plus members can use points to offset this cost plus get a discount. If you're not a member of Brand Points Plus click here.


Promote Local Events and Offers on Your Site

If your restaurant hosts events or has special offers, create web pages dedicated to these topics, and optimize them using local keywords. This can attract visitors looking for something to do or a good deal in your area.


On-Page SEO Tactics for Your Website

Once you have your local keyword and content strategy sorted, focus on traditional on-page SEO tactics:


Meta Titles and Descriptions: Craft compelling meta titles and descriptions that include local keywords and entice click-throughs from potential diners.


Header and Content Tags: Use H1, H2, and H3 tags to structure your content properly. Include keywords in these headers and throughout your content but remember, keep it natural.


Content Quality: High-quality, informative, and engaging content is key. Write blog posts about local food trends, behind-the-scenes looks at your restaurant, or staff profiles, all while integrating those local keywords.


Page Load Speed: Ensure your site loads quickly on desktop and mobile devices. Search engines like Google prioritize sites that provide a good user experience.


Internal Linking: Link related pages of your website together. For example, if you have a blog post about the best brunch spots in the area, link to your brunch menu. This not only helps with navigation but also improves SEO.


SEO may seem daunting but breaking it down into actionable tasks makes it more manageable, and most importantly, effective. You don’t need to reach for perfection, instead reach for progress. Happy optimizing!



Flanagan Foodservice at 11:50 AM
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Weathering the Storm: Keeping Your Restaurant Profitable in Times of High Inflation

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Weathering the Storm: Keeping Your Restaurant Profitable in Times of High Inflation


Inflation can be a challenging period for any business, but restaurants face unique and intensified pressures. With ingredient prices on the rise and consumers tightening their belts, staying afloat can seem like an uphill battle. Yet, even during these tough times, there are strategies that can help your restaurant not only survive but thrive.


Menu Engineering

One of the most direct impacts of inflation on a restaurant business is through the costs of ingredients. To manage this, consider menu engineering (Members of Brand Points PLUS, you'll enjoy a 25% discount on your Navi Cost Control subscription. If you're not a member of Brand Points PLUS, click here).


Menu Engineering in Practice

  • Regularly evaluate item profitability and sales performance.
  • Alter portion sizes without sacrificing perceived value.
  • Rebalance your menu by introducing or highlighting more profitable items.


Maximizing Operational Efficiency

In times of high inflation, trimming the fat from your operation is more than a saying—it's a necessity. Focus on maximizing efficiencies:


Streamline Workflows

  • Map out your kitchen processes and identify any bottlenecks.
  • Cross-train your staff to be more adaptable.
  • Invest in time-saving equipment where your needs align with available technologies.


Optimize Inventory

  • Reduce food waste by implementing stringent inventory management practices.
  • Work closely with suppliers on forecasting and ordering only what you need.
  • Explore non-perishable or longer shelf-life options for certain ingredients.


Creative Marketing and Cross-Promotion

When every dollar counts, your marketing efforts must be strategic and effective:

  • Share the stories behind your dishes, the local sourcing, and your commitment to quality.
  • Leverage social media to create engaging content that resonates with your community. Encourage your guests to post pictures and tag yout restaurant for a chance to win a free appetizer.
  • Offer behind-the-scenes tours, cooking classes, or chef's tables for an exclusive experience.
  • Partner with local businesses for cross-promotions and events.

Restaurant server carrying take out bags


Diversify Revenue Streams

It's unwise to rely solely on dine-in sales. Diversify your revenue streams to spread the risk:

  • Promote take out and delivery (ensure your menu is priced accordingly if using third party delivery apps).
  • Create meal kits for customers who want a restaurant experience at home.


Catering and Private Events

  • Market your restaurant as a venue for private events, like weddings, birthday parties or corporate gatherings.
  • Offer off-site catering services to capture a different market segment.
  • Create specialized menus for large party sizes or specific dietary needs.

Technology Upgrades Without the Hefty Price Tag


Prioritizing Customer Satisfaction and Loyalty

Happy customers are the lifeblood of any restaurant, especially during tough economic times. Focus on building and maintaining loyalty:

  • Regularly train your staff to provide top-notch service.
  • Implement customer feedback systems and act on the responses.
  • Create personalized experiences for your regulars to make them feel truly appreciated.


Remember that every journey begins with a single step, and every successful business has faced and overcome challenges. Consider these recommendations as a roadmap, and tailor them to your unique circumstances. With determination, creativity, and a dash of innovation, your restaurant can weather the storm of high inflation and remain a culinary delight for your guests.



Flanagan Foodservice at 11:37 AM
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Waffle Wonderland

Waffle with bacon and egg


Waffle Wonderland:

Delightful Dishes for a Memorable Mother's Day Brunch

Maximizing efficiency while delivering exceptional culinary experiences is the key to managing the bustling energy of Mother's Day-one of the busiest days in a restaurant s calendar.


A delicious, time-saving suggestion that may work for your Mother's Day menu is pre-made Belgian waffles. They are more than just a time-saving convenience; they are the canvas for an array of unique and tantalizing toppings that will set your establishment apart. By using pre-made waffles, you significantly reduce preparation time and kitchen chaos, allowing your team to focus on crafting exquisite toppings and delivering impeccable service. Moreover, these waffles ensure consistency in both taste and presentation.


This Mother's Day, let these five waffle creations dazzle your clientele, leaving them with a memorable dining experience that they will fondly associate with your restaurant.


Rise n Shine Waffle Delight

For the traditional breakfast lovers, offer waffles topped with crispy bacon and a perfectly cooked over-easy egg. The rich, runny yolk adds an indulgent touch, turning a simple waffle into a hearty meal that will keep your guests fueled for their Mother's Day activities.


Waffles with Salmon and avocado


Seaside Brunch Waffle Delicacy

Elevate your brunch menu with this sophisticated take on the classic waffle. Start a layer of tangy cream cheese. Top with delicate slices of smoked salmon, adding a luxurious, smoky flavour that is irresistible. Add thin slices of avocado for taste and a pop of colour.


Waffles with bananas almonds and yogurt


Banana Bliss Almond Crunch Waffles

A light and refreshing option, this dish combines the sweetness of bananas with the tanginess of yogurt and the crunch of almonds. It is a healthy, satisfying choice that caters to the health-conscious guests and those seeking a lighter brunch option.


Waffles with chicken and syrup


Southern Charm Chicken Waffles

This Southern classic is sure to be a crowd-pleaser. The combination of crispy fried chicken atop a waffle creates a delightful contrast of textures. Drizzled with a touch of honey or maple syrup, this dish offers a perfect balance of savoury and sweet.


Waffles with apples, nuts and honey


Orchard Harvest Honey-Nut Waffles

For a sweet end to the brunch, serve waffles topped with baked apples, a sprinkle of crunchy nuts, and a drizzle of honey. This dessert-like dish adds a festive touch to the menu, and the comforting flavours are a fitting tribute to the comforting presence of mothers.





Flanagan Foodservice at 11:44 AM
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Navi - A Game Changing Cost Control Program

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Leveraging Navi with Brand Points Plus:

A Game Changer for Restaurateurs


As a business owner, you're always on the lookout for ways to streamline operations, manage costs effectively, and increase your bottom line. One such avenue is adopting cutting-edge technologies like Navi, made even more accessible by the Brand Points Plus program.


What is Navi?

Running a restaurant can be a daunting task, and we understand that you want to focus on what matters most: delivering exceptional service and delicious food to your customers. That's where Navi Cost Control comes in. The cost control software is designed to help you streamline your operations and maximize your profits.


With Navi Cost Control, you can easily track your inventory, manage your vendors, and monitor your food costs in real-time. Their powerful analytics tools provide you with insights that help you make data-driven decisions to optimize your menu, reduce waste, and improve your bottom line.



Brand Points Plus logo


The Power of Brand Points Plus

Brand Points Plus is an innovative loyalty program built specifically for independent foodservice operators. Members can redeem points on special offers from suppliers, including Navi. The best part? Brand Points Plus is 100% free.


Using Brand Points Plus for Navi

The exciting news is that Brand Points Plus members can save a significant 25% on their Navi annual membership. This offer presents an excellent opportunity to leverage a powerful tool at a reduced cost, directly contributing to better cost management.


Value to the Bottom Line

The use of Navi, combined with the rewards from Brand Points Plus, brings undeniable value to your bottom line. Navi's features allow for streamlined operations and improved efficiency, leading to cost savings and increased profitability. Simultaneously, the points earned through Brand Points Plus can be used to further offset costs or invested in rewards that can enhance your restaurant's offerings.


Click to learn more





Flanagan Foodservice at 11:32 AM
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8 Reasons to Attend the Flanagan Food Show

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8 Reasons to Attend the Flanagan Food Show



Flanagan's annual Food Show has over one 150 foodservice vendors, great deals, and fresh ideas—all in one place.


1. Menu Ideas

Indulge in fresh and fabulous flavours on display to get new ideas for menu planning, plating and garnishing.


2. Hot Trends

Experience first-hand the newest trends and industry developments, with new product launches, unique recipes and leading-edge product demonstrations.


3. Big Deals

Just by attending the show, get exclusive pricing on hundreds of featured products.


4. Networking Opportunities

Network with sales representatives and other operators in an interactive environment for new insight, ideas and innovations.


5. The s.t.o.p. Cash & Carry Booth

Pick up high-quality products at rock-bottom prices while speaking with vendor representatives about which products work best for your operation.


6. Sample Food and Beverage

Take the opportunity to sample and savour mouthwatering products that exhibitors have to offer. (A treat for your tastebuds!)


7. Over 150 Vendors

Enjoy live demonstrations from over 150 vendors, while having the opportunity to meet the innovators behind the ideas.

8. Print your Badge at Home

Skip the registration line and print your badge before you come. Alternatively, you can pick up your badge at the show if that's more convenient.


Need more information? Take a couple of minutes to watch this video from our last show. 


Register for the show






Flanagan Foodservice at 12:50 PM
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Flanagan Foodservice
Name: Flanagan Foodservice
Posts: 119
Last Post: March 11, 2024
Jackie Oakes
Name: Jackie Oakes
Posts: 2
Last Post: May 4, 2023

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