Canadian and Family Owned
Your Ultimate LTO Checklist
How to Use Limited Time Offers (LTO's) to Boost Your Restaurant Business
It’s no secret that foodservice operators have been using limited-time offers (LTOs) to boost business for years. This effective marketing strategy creates a sense of urgency and gives customers a compelling reason to visit your establishment before the opportunity is gone. With the winter months approaching, now is the perfect time to consider how a seasonal LTO could bring excitement to your menu and help your restaurant stand out.
A well-executed LTO can increase traffic, encourage repeat visits and generate higher check averages. It can also attract new guests who may not have considered your restaurant before. Seasonal dishes, premium ingredients, comforting winter flavours and value-driven meal bundles can all create interest while giving your kitchen team an opportunity to test new ideas. If an item performs particularly well, it may even earn a permanent place on your menu.
Successful LTOs begin with a clear objective. Decide whether you want to increase visits during slower periods, encourage add-on purchases, introduce a new product or reach a different customer group.
Every season offers fresh opportunities to create fun and memorable limited-time offers. Welcome spring with colourful salads, fresh produce and Easter or Mother’s Day features; celebrate summer with barbecue favourites, refreshing beverages, patio-friendly shareables and frozen desserts. In the fall, highlight harvest ingredients, comforting flavours and Thanksgiving-inspired dishes, while winter is ideal for hearty meals, festive beverages and indulgent treats. Restaurants can also build offers around sporting events, community celebrations and occasions such as Valentine’s Day, Father’s Day and back-to-school season. Choose ideas that complement your brand, use ingredients across multiple menu items and are easy for your kitchen to execute consistently. A timely theme, creative name and appealing photo can help turn a seasonal special into an offer customers do not want to miss and make their meal more of an experience.
Promotion is equally important. Feature your offer across your website, social media, email marketing, in-restaurant signage and online ordering platform. Train your team to explain the offer and recommend complementary items that can help increase the overall purchase.
Ready to start boosting your business? We’ve got a checklist for you. Use this as a guide to help get your business on the right track. These tips will give you a foundation to grow and improve your business.
