What's the Difference Between a Patty and a Burger?

When you're in the foodservice industry, terminology matters.  However, the terms "patty" and "burger" are often used interchangeably, which can lead to confusion.

A patty refers to the meat, it’s the foundation that it is 100% meat, and there aren’t any fillers in the patty. A burger has fillers in it which add flavour to the burger allowing for a unique burger experience. As to which is preferred? That is up to you and your preference. What we do know is mastering the art of the burger is not just an option—it’s a necessity to appease today’s diners whose palate and willingness to try new flavours is increasing regularly.

Why Burgers are Critical to Your Menu

Burgers have been a menu staple for decades, and for good reason. They offer a blend of comfort, customization, and crave ability that few other dishes can match. Here's why they deserve special attention when building your menu:

1. Versatility in Flavours

Burgers are a blank canvas for culinary creativity. Whether your customer craves traditional simplicity or adventurous flavours, you can craft burgers that cater to everyone. A single recipe can transform into numerous menu items with the right toppings and presentation, keeping your offerings fresh and exciting.

2. High Profit Margins

Burgers are a financial powerhouse. With smart sourcing, you can create a premium product that commands a higher menu price while keeping costs manageable. Customization options like premium toppings (e.g., truffle aioli, aged cheddar, or avocado) further justify a higher price point, appealing to diners willing to splurge.

3. Wide Customer Appeal

From fast food outlets to fine dining establishments, burgers attract all types of diners. They’re a go-to comfort food with universal appeal. Plus, they work in nearly any business model, offering both speedy prep for quick-service settings and upgrade potential for gourmet concepts.

4. Easily Adaptable to Trends

Whether it’s the push for plant-based options, demand for sustainable practices, or the rising interest in global cuisine, burgers can easily adapt to meet these trends while maintaining their identity as a menu staple. For example, globally inspired flavours can bring excitement to your menu without deterring your core audience.

How Innovative Can You Get with Burgers?

Creativity is the key to keeping burgers exciting. Here are some ideas to elevate your burger menu while appealing to diverse customer preferences:

1. Global Inspirations

Bring international flavours to your burgers by experimenting with ingredients and toppings.A Korean-inspired burger with bulgogi-marinated beef, kimchi slaw, and gochujang mayo. Mediterranean lamb patties with tzatziki, sun-dried tomatoes, and arugula. Thai chicken burgers topped with mango slaw and peanut sauce. Global twists not only attract adventurous eaters but also allow you to showcase fresh, bold flavours.

2. Modern Presentation

Presentation matters. Consider sliders for shareables or stack multiple smaller burgers in a tall burger to create Insta-worthy visuals. Unique buns, such as pretzel rolls or brioche swirls, elevate the experience. Even after traditional burgers, “deconstructed” options or burgers served open-faced with artistic plating can intrigue diners.

3. Beyond the Bun

Experimentation doesn’t have to stop at toppings. Think outside the bun, lettuce-wrapped burgers for a health-conscious crowd. Waffle buns or grilled cheese sandwiches repurposed as the outer layers.

These variations spark curiosity and conversation, encouraging repeat visits to explore new creations.

Burgers Done Right, Every Time

From classic cheeseburgers to gourmet creations, burgers are more than just a menu item; they’re a culinary opportunity. Chefs who master the balance between foundational quality and innovative flair will find that burgers can become their star attraction.